Two Businesses, One
HR Partner
How two fast-growing Bolton businesses run by the same directors went from almost no people process to confident managers and proper structure — with one HR partner covering both.
Bolton, North West
Retained Fractional HR
Marketing & Automotive
25+ EmployeesThe Situation
Two businesses — a digital marketing agency and a car sales business — owned by the same two directors. Both in Bolton, both growing fast, and neither with much in the way of HR.
The managers weren't confident managing people. No one-to-ones, no career paths, no real structure for anyone to develop into. With more than 25 staff across the two businesses, that was starting to cause problems.
And they had a team over in the US, which comes with a completely different rulebook on employment law. Not something you want to be guessing at from Bolton.
What DaisyHR Did
We came in as their retained fractional HR — one partner across both businesses — and got to work:
Put the basics in place: one-to-ones, career paths and a proper way to develop people
Coached the managers so they actually felt confident running their teams
Took on the difficult conversations the directors didn't have the time or the training for
Managed the US team's employment compliance separately, so that side was covered too
Gave the directors one person to call for anything HR, across both companies
The Outcome
Confident Managers
The managers run their own one-to-ones now, and they're a lot happier dealing with their teams.
Clear Career Paths
People can see where they're heading, which helps with hiring and keeps good people around.
US Side Covered
The US team is handled properly under US law, so the directors aren't exposed.
Time Back
They've got their time back, and they're not lying awake wondering if their people are looked after.
What the Client Said
"We were trying to run two businesses and be the HR department for both. Sam took the whole people side off our plate and made our managers so much better at their jobs. We got our time back and the confidence that everyone's being looked after."
Services Used
This project combined several of our core services to support two businesses under one HR partnership.
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Bolton, Manchester & Lancashire · Last reviewed: June 2026